Communicating GTM strategy in one slide
How to distill the things you're already doing into one, easy to understand slide - and check your strategy is aligned at the same time
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Probably the most overused, yet most misunderstood word in SaaS?
Go-to-market is often used to refer to everything that happens in a business outside of engineering and core functions like finance and HR.
Often this isn’t defined as a single strategy, but as an amalgamation of everything you’re already doing. Even to those in the know, GTM can feel really intangible - and extremely difficult to communicate internally.
And if it’s difficult to communicate amongst different teams, are you sure you’re all rowing in the same direction?
Ultimately, it needs to be a summary of:
how you are literally taking (through marketing and sales)…
…the product you have (and are) building…
…to the market (who, and in which landscape)
Your go-to-market plan needs to convey target customer, your product and positioning, pricing, and distribution channels.
You probably have strategies for all of these pieces, but aligning these together under one GTM strategy can really help focus the message, refine rough edges, and bring everyone on the journey together.
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