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Your one-pager is probably useless

How to build sales collateral around your buyer journey to close deals faster.

James Doman-Pipe

Mar 30, 2021

👋 Hi, I’m James. Thanks for checking out Building Momentum, a newsletter to help you accelerate B2B SaaS growth through go-to-market strategy, sales, and marketing.

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Does any of this sound familiar?

“We need to send a one-pager!”
“The customer requested an overview deck before we meet.”
“They asked us to send some information over to see if they’re interested… what do we have?”

A PDF is thrown together with a few days delay whilst it’s designed in the brand colors. Or a custom Frankenstein deck is created from the other relics that clog up the Google Drive shared folder.

Maybe somebody clicks, and it piques interest enough to get that meeting booked. But who really knows? ¯\_(ツ)_/¯

….

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