Most ‘categories’ that SaaS companies are ‘creating’ are not actually categories. They might be good ways to describe your product, and offer a marketing shortcut to own a phrase. But a category isn’t really ‘created’ - it’s defined. Name the process, not the product
Creating focus through category design
Creating focus through category design
Creating focus through category design
Most ‘categories’ that SaaS companies are ‘creating’ are not actually categories. They might be good ways to describe your product, and offer a marketing shortcut to own a phrase. But a category isn’t really ‘created’ - it’s defined. Name the process, not the product