Xerox went from competing on price to selling a desired outcome. Find out how their messaging fits the Value Nugget framework to link product features and benefits with values and proof points.
Teardown: Xerox value messaging
Teardown: Xerox value messaging
Teardown: Xerox value messaging
Xerox went from competing on price to selling a desired outcome. Find out how their messaging fits the Value Nugget framework to link product features and benefits with values and proof points.