Why subscribe to Building Momentum?
You work in a B2B SaaS business, and things are… okay.
Sales are promising, but deals could be moving faster.
Product development is running, but is more of a guess than anything else.
You’ve got the foundations of a brand and marketing is happening.
But when you sit back and review the big picture, you know—you feel—that there’s something missing. You’re lacking momentum.
Join marketers and leaders from companies like Zendesk, Klue, Similarweb, Chargify, Google, Hubspot. Subscribe now: it’s free!
My goal is to help build momentum in your B2B SaaS business.
I believe that momentum is the outcome of focus and confidence.
What to expect
Every week, you’ll receive two emails from me: one long, one short. I’ll share templates, articles, experiences, case studies and more to help you get stronger, faster.
On Tuesday,you’ll receive an email with either an essay from me, or an interview with someone in the SaaS community.
On Friday, you’ll receive the Overview: a weekly roundup of news, tweets, and articles I found interesting.
Some of the topics covered across Building Momentum include:
Positioning and messaging
Go-to-market strategy
Category creation
Narrative design
Value proposition design
Buyer journeys and sales enablement
Repeatable sales processes
Pricing and packaging
Customer research and segmentation
Product management and feature prioritization
Customer success and customer marketing
Repeatable marketing processes
And I’m always open to suggestions and topics you’d like to see covered.
Who am I?
My name is James Doman-Pipe, and I’ve been a tech product marketer for over a decade. I’ve helped grow multiple SaaS businesses from early iteration to growth and successful acquisitions.
I’m primarily interested in how businesses make strategic commercial decisions around product, marketing, and sales - and how they (attempt to) execute on those strategy.
Find me on LinkedIn and Twitter - say hi!
Let’s work together
Over the last few years I’ve worked with B2B brands to offer services such as:
Fully-managed positioning process
Self-paced positioning framework and coaching
Positioning framework and materials
Coaching and strategy calls
