Don't just wing it: discover why you matter to your customer and understand how your value aligns with the human need for self-actualization.
James Doman-Pipe
This week: educating prospects on competitors, activation, and an enterprise pricing joke
James Doman-Pipe
Learnings from a failed product launch, what a buyer persona should achieve and contain, and a simple process to craft personas that actually exist.
James Doman-Pipe
This week: buying car = buying SaaS, positioning AND messaging, delivering value for a niche
James Doman-Pipe
Everything - from your website to your sales experience to your roadmap - should qualify ideal prospects in, and disqualify bad-fit customers out.
James Doman-Pipe
This week: Slack's positioning challenge, product marketing alignment, and a meme tweet
James Doman-Pipe
You probably have a good idea on how to win against your top competitor. But what alternative solutions are you competing against at the top of the fun…
James Doman-Pipe
This week: Overcoming the status quo and emotional barriers to change, and why you should hire PMMs.
James Doman-Pipe
Help prospects make sense of the world by presenting unique market insights to challenge their preconceptions, drive emotion, and galvanize the convers…
James Doman-Pipe
This week, looking at product feature adoption problems, how to avoid becoming a commodity, the power of focus, and five categories of true thought lea…
James Doman-Pipe
Sales decks are often just static presentations, but are most valuable when they encourage an open dialogue. See how we built a deck to engage, learn f…
James Doman-Pipe
This week, a focus on early stage startup customer development, learning, and research.
James Doman-Pipe