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James Doman-Pipe
The Overview #20
This week: Personal news, and top recent posts
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James Doman-Pipe
Why you need a jobs-to-be-done map
How to build customer empathy by understanding the process they follow to achieve job completion and success.
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James Doman-Pipe
The Overview #19
This week: interrogating problems, ABC of comms, and adapting your process
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James Doman-Pipe
The Interview: Getting "Uncle Mo" on your side
Introducing The Interview, a new regular feature on Building Momentum. First up: Jonathan Gandalf, CEO at The Juice.
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James Doman-Pipe
The Overview #18
This week: value prop in 5 words, customer research, and PMM own the pitch
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James Doman-Pipe

August 2021

Using statistics and proof points in product marketing
Avoid bold claims your prospects don't believe, and instead use statistics that matter.
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James Doman-Pipe
The Overview #17
This week: diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.
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James Doman-Pipe
Sell more, faster with triggers and motivations
How to understand your customer's contexts and what drives them, and use that insight in marketing and sales.
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James Doman-Pipe
The Overview #16
This week: Sales versus marketing, strategy in action, and the hottest role in tech
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James Doman-Pipe
Neglected positioning hurts more than you think
Don't fall down the slippery slope of careless positioning.  Start measuring your confidence to avoid death by a thousand cuts.
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James Doman-Pipe
The Overview #15
This week: talk to your customers + others in the market, ask why - and a new framework for customer discovery?
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James Doman-Pipe
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