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Visit the new Building Momentum
We've moved! Visit BuildingMomentum.io to view the latest posts and subscribe.
James Doman-Pipe
Sep 21, 2021
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Visit the new Building Momentum
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The Overview #20
This week: Personal news, and top recent posts
James Doman-Pipe
Sep 17, 2021
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The Overview #20
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Why you need a jobs-to-be-done map
How to build customer empathy by understanding the process they follow to achieve job completion and success.
James Doman-Pipe
Sep 14, 2021
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Why you need a jobs-to-be-done map
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The Overview #19
This week: interrogating problems, ABC of comms, and adapting your process
James Doman-Pipe
Sep 10, 2021
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The Overview #19
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Getting "Uncle Mo" on your side
Introducing The Interview, a new regular feature on Building Momentum. First up: Jonathan Gandalf, CEO at The Juice.
James Doman-Pipe
Sep 7, 2021
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The Interview: Getting "Uncle Mo" on your side
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The Overview #18
This week: value prop in 5 words, customer research, and PMM own the pitch
James Doman-Pipe
Sep 3, 2021
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The Overview #18
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Using statistics and proof points in product marketing
Avoid bold claims your prospects don't believe, and instead use statistics that matter.
James Doman-Pipe
Aug 31, 2021
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Using statistics and proof points in product marketing
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The Overview #17
This week: diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.
James Doman-Pipe
Aug 27, 2021
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The Overview #17
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Sell more faster with triggers and motivations
How to understand your customer's contexts and what drives them, and use that insight in marketing and sales.
James Doman-Pipe
Aug 24, 2021
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Sell more, faster with triggers and motivations
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The Overview #16
This week: Sales versus marketing, strategy in action, and the hottest role in tech
James Doman-Pipe
Aug 20, 2021
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The Overview #16
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Neglecting positioning hurts more than you think
Don't fall down the slippery slope of careless positioning. Start measuring your confidence to avoid death by a thousand cuts.
James Doman-Pipe
Aug 17, 2021
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Neglected positioning hurts more than you think
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The Overview #15
This week: talk to your customers + others in the market, ask why - and a new framework for customer discovery?
James Doman-Pipe
Aug 13, 2021
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The Overview #15
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