How to distill the things you're already doing into one, easy to understand slide - and check your strategy is aligned at the same time
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How to build customer empathy by understanding the process they follow to achieve job completion and success.
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How to educate sales and success teams on the product roadmap, and use simple tactics to navigate feature objections.
This week: Personal news, and top recent posts
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This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions
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10 years after graduating from Europe's top-rated advertising course , I’ve reflected on the top lessons I learnt and how I apply them to my product…
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Find the right hierarchy to communicate your product's features, benefits, and values - and empower sales and marketing to drive results.
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What happens when you push past your flight-or-fight response and acknowledge your achievements?
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Don't just wing it: discover why you matter to your customer and understand how your value aligns with the human need for self-actualization.
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Examining consequences and implications to make better decisions - and how to prevent backlashes by bringing your teams along the journey.
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Avoid bold claims your prospects don't believe, and instead use statistics that matter.
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Three steps to implement a tight and structured win/loss analysis program that generates usable sales, product, marketing, and strategy insights.